SEO Website Design
The need to be found, indexed and linked to by search engines in order to be found by potential customers makes search engine optimisation (SEO) one of the most important aspects of Website design.
What is SEO?
Search engines’ automated bots (search robots) crawl the Web, following links and indexing content in the engines’ massive databases. Though increasingly sophisticated, these bots still do not have the ability to see and understand Web pages in the same manner a human visitor can. It is therefore necessary to assist them in figuring out what a page is all about and how it could be of use to users, which is where SEO comes in.